Wine pairing advice on
your web shop

For Shopify, WooCommerce and other web shops: help visitors choose with confidence through personal pairing guidance from your own catalogue.

Try every widget View integrations

Free for early stores · paid plans only after advance notice

From dish to wine From wine to dish Only your catalogue

From assortment to visible widget

Three clear steps, with storefront visibility checked separately.

1

Choose your platform

Use the Shopify app, WooCommerce plugin or direct web embed.

2

Connect your assortment

Import the wines you actually want the widget to recommend.

An imported wine is ready for recommendations; placement determines where customers see the widget.

3

Choose flow and placement

Choose the advice flow that fits the customer moment, place the widget, then verify the storefront.

Widget catalogue

Choose the block for your customer moment

For Shopify, WooCommerce and direct web embeds. The behaviour stays the same on every platform.

Every advice flow is one clear widget. Test the four renewed flows live below using the same database and calculation logic as the SommelierX app.

What are you eating tonight?

Find a dish and see which available wine fits best

Build your dish

Add whatever you like. SommelierX weighs every flavour and finds the matching wine.

Wine → Dish

On a wine product page, the wine is already selected. The widget immediately shows the dishes that SommelierX calculates as the best matches.

By taste

Choose a colour and one or more taste tags. Available choices and shop wines update instantly with every selection.

This is a real functional trial with a protected sample range. Your webshop uses the same behaviour, but shows only its own imported and available wines.

Why wine shops choose SommelierX

📈

More buying confidence

An informed customer chooses with more confidence when it is clear why a wine fits.

🍷

Your catalogue, your sales

Only wines from your catalogue are recommended. No referrals.

⚡

Plug & play

Theme app blocks, a WooCommerce shortcode or one direct web embed.

🏆

Sommelier quality

609 wine styles with 19-dimensional Wine DNA, built on 17 years of expertise.

We turned 17 years of wine-and-food expertise into guidance that works directly inside your web shop. Customers see not only what fits, but why.

Roger Theunissen

founder SommelierX

Guidance at the moment a customer chooses

From dish to a matching wine in your own catalogue
Pairing Search
From wine to dishes that give customers immediate inspiration
Product Widget

The widget makes the taste match understandable and stays within your assortment.

Simple pricing

Free for early stores. Fixed monthly plans activate only after merchants receive advance notice.

Free · €0
free for early stores
Price per month
Free €0 · early stores
Starter €9 per month · planned
Growth €29 per month · planned
Four purpose-built advice flows ✓
Your branding and assortment ✓
Support Email
No surprises: Starter and Growth are prepared but not active. Merchants receive notice before any paid plan can start.

Want SommelierX in your web shop?

Shopify is in App Store review and WooCommerce is available. For another platform, we set up the route together.

Placement by platform

Shopify and WooCommerce have native placement; other sites use the same direct embed.

<!-- SommelierX Widget --> <script src="https://sommelierx.com/widget/v1.js" data-key="YOUR_API_KEY" data-mode="search" data-theme="light" data-lang="nl"> </script>
data-mode

search, builder, product or taste

data-theme

light of dark — past bij jouw webshop

data-lang

Choose Dutch, English, German, or French.

data-accent

Hex kleurcode, bijv. #8B1A1A — past bij jouw huisstijl

Need help with installation?

📖

Self-install

Step-by-step guide per platform

✉

Email support

Need help? Email us.

Response within 24 hours

🔧

Installation service

We install it for you

€99 one-time

Live within 48 hours

Request installation

Frequently asked questions

Paste the URL of your existing product feed (Google Shopping, Shopify, or CSV) in your dashboard. We sync automatically — your catalogue stays up to date. No product feed? You can also upload a CSV or enter your shop URL.

Our team maps unrecognized wines for you — you don’t need to do anything. You’ll receive a notification once everything is complete. Usually within 24 hours.

Yes. Use data-theme, data-accent, and data-lang to match the widget to your brand. Dutch, English, German, and French are available.

SommelierX is free for early stores. Starter at €9 and Growth at €29 per month are planned but not active. Merchants receive advance notice.

After import, choose a flow and verify its storefront placement. Exact timing depends on your platform and theme.