Now available for wine shops

Your digital sommelier
in-store

Customers scan, discover, and buy — with personal wine advice from your own selection. No extra staff needed.

Any dish as the starting point Only your selection Match score with explanation

A well-advised customer is worth more

Less
doubt
Guidance helps customers choose when it matters
Decision support
More
confidence
Customers understand why a wine fits
Match score + explanation
Your
sales
Every recommendation comes from your selection
Assortment guidance

An informed customer chooses with confidence — and good guidance helps sell more wine.

No revenue guarantee; results depend on selection, placement and use

Two scenarios, one app

Plus

At the shelf

Dishes for this wine

Customer stands at a bottle on the shelf. Scans the QR code. Instantly sees which dishes pair very well with that specific wine. Personal advice, without you saying a word.

Wine
Dishes
Plus

What’s for dinner?

Wines from your shop

Customer scans the QR code at the entrance or counter. Tells the app what they’re cooking tonight. The app shows which bottles from your shop pair excellently. Like having a sommelier standing right next to them.

Dish
Wines
Standard

Get discovered by wine lovers

Your shop appears in the SommelierX app through the “Nearby” filter. Wine lovers looking for a matching bottle see your range when they are close.

Live in four steps

1

Register your shop

Create a free account.

2

Import your selection

Upload a CSV, connect your product feed, or enter wines manually. We classify them automatically.

3

Print your QR codes

Generate QR codes from your dashboard. Per wine or for your entire shop.

4

Customers scan and buy

Customers scan, get personal wine advice, and buy with confidence.

SommelierX
Wijnwinkel De Druif
Chianti Classico 2021 96
Chablis Premier Cru 93
Rioja Reserva 2019 91
Provence Rose 2023 88

The customer experience

The customer scans a QR code and opens a web app directly — no download required. The app only shows wines from your selection, with pairing scores and explanations. Great for busy Friday afternoons when you can’t assist every customer personally.

  • No app download required — works in the browser
  • Only your wines, not your competitor’s
  • Pairing score + explanation per wine
  • QR codes ready to print

Simple pricing

First month free. No setup fees. Cancel anytime.

Standard
39
per month
  • Visible in the SommelierX app
  • “Nearby” shop filter
  • Unlimited wines
  • Dashboard with analytics
  • CSV, product feed, or manual entry
  • Email support
Start free trial

All prices excl. VAT. First month free. No long-term contract.

Why wine shops choose SommelierX

Any dish as a starting point

For every dish, SommelierX calculates which wines in your selection fit and explains why.

No technical knowledge required

Dashboard in Dutch or English. Upload, print, done. Support when you need it.

Cancel anytime

No contracts, no setup fees. Start with the free month and decide after.

We turned 17 years of wine-and-food expertise into guidance that works right inside the shop. Customers see not only what fits, but why.

Roger Theunissen

founder of SommelierX

Frequently asked questions

Ready to sell more?

Start today with a free month. No credit card required for the trial.

Start 1 month free